Capturing the healing benefits of traditional acupuncture in a 21st century format, 炎痛消熱炙帶 from Herb Standard provides heat and acupressure on the parts of the body with chronic pain due to aging or prior injuries. Celebrity Kung Fu master Steve Lee (李家鼎) told the healing story in a dramatic, action-packed production. The campaign included online video and traditional media such as TV and print.

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