When the crisis of lead contaminated drinking water hit Hong Kong, needless to say there was a public panic. Being one of the few water filters certified to be effective in eliminating over 99% of lead in water, Aquasana came to the rescue of over 70% affected households. We positioned Aquasana as the sure choice based on scientific facts to reassure the public. Our campaign covered online advertising to road show in a swift reaction to the situation.

Landing page

Online banners

Road show