In Hong Kong anything could be a contentious issue. Sometimes no one can agree on anything. We spun this social phenomenon into a humorous approach to promote IKEA because its "Lower Price" offer was something that everyone could agree on. The campaign jingle was based on a famous 90's canto-pop by Roman Tam. The dance move was a spoof of the original music video. As expected, even this light-hearted TV campaign drew heated debate online. How funny!

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