The world is forever in a turbulence in recent years. There seems to be no solid ground below us. Everything feels so unsettling. With this insight, we created a campaign to reinforce IKEA's solid promise of "Even Lower Price". It was the only sure thing in time of uncertainty. So hold on tight to a copy of IKEA new catalogue. This TV campaign came in 2 humorous and dramatic executions. It was a lot of fun to produce and to watch. Enjoy.

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