When IKEA wanted to promote solutions for bedroom and bathroom, we realised that these rooms are where every day begins. Our creative insight was that people often want to restart their life or career with a makeover of their look. In fact all they really need is a makeover of their bedroom and bathroom, so that they can get a great start to the day everyday. This image campaign comprised of a microfilm drama that unfolded in 3 episodes. Only online channels were used. The result was spectacular and the video made to the Top Ten Hong Kong Ads on YouTube of the year.

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