When we first launched the brand Vital Qi 扶正氣, we took a cue from the name itself. It is based on the Chinese medicine concept that imbalance in the body affects our general well being. We dramatised the out-of-balance body with a simple but strong visual representation. Celebrity actress Angie Chiu 趙雅芝 was engaged as a spokesperson for the brand. The campaign came in a series of materials including a TV commercial.

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