With The Hampton, not only did we build the image of a luxurious property, we also gave birth to the brand Couture Homes. When we landed with the project, the concept of bespoke designer apartments, completely furnished and decorated with high end brands was relatively new at the time. We took inspiration from haute couture and came up with the positioning "couture homes" for the property. The idea was so well received that a brand was created and a company was named after it, which goes beyond The Hampton development.

Corporate identity

Brochure

Hoarding

Billboard